Cutie Mew ("we", "us", "our") operates the website cutiemew.com, our online store, and the Cutie Mew Dress Up game (together, the "Service"). This Privacy Policy explains what information we collect, how we use it, and the choices you have. By using the Service you agree to this policy.

1. Information we collect

• Account & game data: email address, display name, password (stored encrypted), avatar/outfit choices, diamonds, collections and in-game progress.
• Order data: when you buy a product, your name, email, shipping address and order details. Card payments are processed by Stripe — we never see or store your full card number.
• Messages: anything you send us through the contact form or by email.
• Automatically collected: IP address, device/browser type, pages visited, and similar technical data, collected through cookies and analytics tools.

2. Cookies & similar technologies

We and our partners use cookies and similar technologies to keep you signed in, remember preferences, measure traffic, and serve and personalize advertising. You can control cookies through your browser settings; disabling some cookies may affect how the Service works.

3. Advertising & Google AdSense

• We use Google AdSense to display ads. Google, as a third-party vendor, uses cookies to serve ads based on your prior visits to this and other websites.
• Google's use of advertising cookies enables it and its partners to serve ads to you based on your visits to our Service and/or other sites on the Internet.
• You may opt out of personalized advertising by visiting Google Ads Settings, or opt out of some third-party vendors' use of cookies at aboutads.info.
• For more information, see How Google uses information from sites or apps that use our services.

4. Analytics

We use Google Analytics to understand how visitors use the Service. Analytics data is aggregated and helps us improve the experience. See Google's Privacy Policy.

5. How we use your information

• To create and manage your account and game progress.
• To process and ship your orders and send order-related emails.
• To respond to your questions and provide support.
• To operate, secure, analyze and improve the Service.
• To show and measure advertising.
• To comply with legal obligations.

6. Sharing your information

We do not sell your personal information. We share it only with service providers that help us run the Service — for example Stripe (payments), Google (advertising & analytics), our email provider, and hosting — and when required by law.

7. Children's privacy

The Service is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal data, please contact us and we will delete it.

8. Your rights

Depending on where you live (for example under the GDPR or CCPA), you may have the right to access, correct, delete, or restrict the use of your personal information, and to withdraw consent. To exercise these rights, contact us at support@cutiemew.com.

9. Data retention & security

We keep your information for as long as your account is active or as needed to provide the Service and meet legal requirements. We use reasonable technical and organizational measures to protect your data, though no method of transmission or storage is 100% secure.

10. International transfers

Your information may be processed in countries other than your own, including the United States, where data-protection laws may differ. We take steps to ensure your information remains protected.

11. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date above reflects the latest version. Significant changes will be highlighted on this page.

12. Contact us

Questions about this policy? Email us at support@cutiemew.com or use our contact form.